Creative · Branding
Branding that works both digitally and physically.
A brand has to hold up on screen, in a document, in an ad and on an LED wall at an event. So we build it as a system, not as a single logo.
When clients usually bring us in
- the brand no longer matches the ambition
- the website doesn't generate enquiries
- content runs out after the first month
- campaigns can't be measured through to the sale
What this means for you
- Content made for the channel it will run on.
- Campaigns measured to enquiries, not clicks.
- One visual language online, in print and on stage.
- One team for both creative and technical delivery.
Problem → solution
What we deliver
- strategy and positioning
- visual identity
- logo and its variants
- typography system
- colour system
- brand guidelines
- templates for documents and posts
- digital application
- application at events
- a content system
A brand is a rule, not a file
A logo is only one part. A brand becomes useful when there are rules that let someone who was not there when it was made use it correctly: how it works on a dark background, what happens at small sizes, which colours are permitted and which typeface applies when the real one is unavailable.
- the mark in light, dark and single-colour versions
- minimum size and clear space around the mark
- a colour palette with values for screen and print
- typefaces and fallbacks when the real one is missing
- rules for photography and icons
- templates for documents, decks and posts
- use on screens, in print and at events
An event is where a brand is tested
On a monitor a brand always looks fine. On a ten-metre LED wall, on a small screen by the entrance, in a dark room and in a flash-lit photograph, you find out whether the rules hold. That is why we do not design a brand separately from where it will actually be used.
When people call us
- a logo exists but no rules for using it
- every document looks like it came from a different company
- the brand does not hold up on stage or on screen
- the company has changed and the identity has not
- you are expanding abroad and the name does not work there
What you receive
- the logo in every required variant
- colours, typography and usage rules
- templates for documents and presentations
- assets for web, print and screens
- a manual an outside supplier can also follow
How the work runs
Brief
What the work has to achieve, for whom and in which environment it will be used.
Research
A review of the current state, the competition and user expectations.
Concept
A proposed direction that you approve before production starts.
Design and system
Final assets plus the rules for using them, so it stays consistent when you produce content yourselves.
Related work
FAQ
Can we produce content ourselves later?
Yes. You get templates and usage rules so the look stays consistent.
Do you work with our existing team?
Yes, we often take on only the part your team doesn't cover.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.