Creative · Content
Content strategy and content production.
Copy, photography, video, animation and graphics - including content for LED and events.
When clients usually bring us in
- the brand no longer matches the ambition
- the website doesn't generate enquiries
- content runs out after the first month
- campaigns can't be measured through to the sale
What this means for you
- Content made for the channel it will run on.
- Campaigns measured to enquiries, not clicks.
- One visual language online, in print and on stage.
- One team for both creative and technical delivery.
Problem → solution
Content is not writing; it is answering
Content that works does not describe the company; it answers the questions a buyer has before deciding: how does this work, how long does it take, what do you need from me, what can go wrong and what do I get at the end.
- service page copy that says what you actually do
- project write-ups that state the role and the result
- answers to the questions you already get by phone
- expert articles that build trust and visibility
- copy for ads and landing pages
- photography and video shot for a specific purpose
- translations that are not literal
Publishing regularly is maintenance, not a campaign
Ten articles in one month and nothing for the next six achieves nothing. What works is a rhythm you can sustain - even if that is one good piece a month. So we agree a volume you will keep up, rather than one that looks good in a plan.
When people call us
- the site describes the company but not what the buyer gets
- the copy is literally translated and reads foreign
- every department writes in its own voice
- the same questions keep coming by phone
- the blog has not moved since last year
- sales has nothing they can send
What you receive
- copy for the agreed pages in both languages
- definitions of the terms you use
- a set of questions and answers
- a publishing plan for the agreed period
- tone guidance so the next piece matches
How the work runs
Brief
What the work has to achieve, for whom and in which environment it will be used.
Research
A review of the current state, the competition and user expectations.
Concept
A proposed direction that you approve before production starts.
Design and system
Final assets plus the rules for using them, so it stays consistent when you produce content yourselves.
Related work
FAQ
Can we produce content ourselves later?
Yes. You get templates and usage rules so the look stays consistent.
Do you work with our existing team?
Yes, we often take on only the part your team doesn't cover.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.