Creative · E-commerce
E-commerce connected to your back office.
Selling that doesn't stop at the cart: stock, orders, invoices and support run in your systems.
When clients usually bring us in
- the brand no longer matches the ambition
- the website doesn't generate enquiries
- content runs out after the first month
- campaigns can't be measured through to the sale
What this means for you
- Content made for the channel it will run on.
- Campaigns measured to enquiries, not clicks.
- One visual language online, in print and on stage.
- One team for both creative and technical delivery.
Problem → solution
A shop is a system, not a catalogue
An online shop looks like a page of products but behaves like a system: stock, prices, promotions, delivery, payments, invoices, returns and support. Most of the work is not in displaying a product but in keeping that data consistent with what is actually in the warehouse.
- the catalogue, product variants and code lists
- stock synchronised with the warehouse or ERP
- prices, promotions and price groups for customer segments
- delivery, pickup points and costs
- payments and handling of failed transactions
- invoices and the link to accounting
- returns and complaints as part of the system
- reporting on sales, stock and margin
Selling to businesses is not selling to consumers
| What | With business customers |
|---|---|
| prices | different per customer or contract, often hidden until login |
| ordering | repeat orders, saved lists, fast ordering by code |
| approval | the order is approved by someone other than the person creating it |
| payment | invoice terms and credit limits rather than a card |
| delivery | to several locations, on a schedule, with paperwork |
| data | order exports and a link to their own system |
When people call us
- the shop is live and orders are not coming
- stock in the shop and in the ERP disagree
- buyers get stuck at payment
- you sell to businesses and need different pricing
- you sell in several countries
How we build the system
Architecture
We define the data model, modules and system boundaries before development, so later growth doesn't require a rewrite.
UX/UI
You approve the user journeys and a prototype of the key screens before any feature is written.
Frontend and backend
The interface and the server side are built to one standard: readable code covered by automated tests.
Integrations
Connections to ERP, CRM, document systems and registries, with logging and retries.
Data
Migration, cleanup and data quality rules, so the new system doesn't inherit the old errors.
Security, quality, rollout
Security
Authentication and permissions, encryption in transit and at rest, an audit trail and a review before go-live.
Testing
Automated tests, regression and acceptance testing against your criteria, not ours.
Deployment
Separate environments, phased release and the ability to roll back within minutes.
Handover
Code, access, documentation and team training. The system stays yours.
Maintenance
An agreed response time, monitoring and a monthly allocation for enhancements.
Related work
FAQ
Can you extend our existing system instead of building a new one?
Yes. We first look at what is worth keeping; we propose new development only when modernisation isn't enough.
Who owns the code?
You do. At handover you receive the code, the access and the documentation.
What happens after go-live?
With an agreed response time, monitoring and a monthly allocation for enhancements.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.