Creative · GEO
GEO - preparing content for AI search.
Classic SEO optimises for search engines. GEO prepares content so AI systems can understand, summarise and cite it as a source.
Nobody can guarantee presence in AI answers. What we can do is make the content usable as a source.
When clients usually bring us in
- the brand no longer matches the ambition
- the website doesn't generate enquiries
- content runs out after the first month
- campaigns can't be measured through to the sale
What this means for you
- Content made for the channel it will run on.
- Campaigns measured to enquiries, not clicks.
- One visual language online, in print and on stage.
- One team for both creative and technical delivery.
Problem → solution
What we prepare
- clearly defined entities: who you are, what you do, where
- structured content with clear answers
- questions and answers in a citable form
- structured data (schema)
- source quality and verifiability
- a consistent content architecture
What being visible in AI answers means
More and more people type their question into a conversational AI rather than a search engine. The answer they get is assembled from sources the system read and trusted. If it cannot read your page, or cannot extract a clear statement from it, you will not appear - however well you rank in search.
- content visible without running scripts
- clear, self-contained statements that can be quoted
- definitions of terms in one place
- questions and answers in a machine-readable form
- structured data about the organisation and the content
- access for AI crawlers, where you want it
- a summary of the site written for language models
What cannot be promised here
Nobody can guarantee that a given AI system will cite your site. Their crawlers visit on their own schedule, indexes refresh over weeks and training data over months. What can be ensured is that the site is readable, intelligible and eligible to be cited - the rest is up to them.
Anyone promising a place in an AI answer is promising something outside their control.
What you receive
- a review of what AI systems can actually see on your site
- content readable without scripts
- definitions and answers to questions
- structured data about the organisation
- a site summary for language models
How we run it
Business goal
What actually has to grow: enquiries, sales, sign-ups or awareness with a specific audience.
Audience
Who decides, what they search for and where it makes sense to reach them.
Strategy and channels
Channels chosen for the goal, not for fashion. Fewer channels, played better.
Creative and setup
Content, ads and landing pages built so they can be measured.
Measurement and optimisation
Tracking
Events, goals and a link to the CRM, so the path from click to enquiry is visible.
Optimisation
Regular adjustment based on data: what brings enquiries and what only brings traffic.
Reporting
A monthly report with findings and recommendations, not just numbers.
Related work
FAQ
When do the first results show?
With paid channels in weeks; with organic growth usually in months.
Do you measure to the enquiry or only to the click?
To the enquiry, whenever it can be set up technically.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.