Industry
Entertainment & leisure - digital solutions.
Visits, tickets, events and content.
When clients usually bring us in
- the existing system no longer keeps up
- the work happens in spreadsheets
- data is duplicated across systems
- you need a new application
- you want to modernise an old system
- you're building a new digital product
What this means for you
- a solution that respects how your sector actually works
- we start with the part that pays off first
- one team for the digital and the physical side
What we can digitalise
- tickets and bookings
- visits and loyalty
- events and production
- content for channels
- LED and technical delivery
Entertainment and leisure: the visit is the product
In this sector you do not sell an object; you sell a visit. Everything the system does must serve two things: that the visitor arrives without friction and that they come back. Tickets, time slots, loyalty and in-venue content are parts of one story, not separate projects.
- tickets, time slots and capacity control
- entry by code or card, with visit records
- loyalty, credit and repeat visits
- offers and announcements on in-venue screens
- music and content matched to the day's programme
- events: LED, sound, lighting, live streaming
- video and photography for your channels
- reporting on visits, revenue and repeat business
Peak load is the measure, not the average
A leisure system is measured not on an average day but on Saturday at five, when a third of the week's visitors arrive at once. If entry slows by five seconds per visitor then, you get a queue that no discount will fix.
So for these projects we agree the expected peak, the entry speed, and how the system behaves when the payment provider or the connection fails - and what staff do in that case.
A typical case
The example illustrates the type of task, not a specific client.
A venue sells tickets at the desk and online and estimates capacity by eye. At weekends a queue forms because every visitor is registered by hand. The system takes over sales and time slots, entry works by code, capacity is visible in real time, and the in-venue screen shows the programme and offers that change through the day.
How such a project runs
Process mapping
Mapping entry and sales at peak, not on an average day.
Requirements and criteria
The expected peak and the entry speed that is still acceptable.
Design and prototype
A prototype of the till and the entry point.
Phased build
Tickets and entry first, then loyalty and screen content.
Rollout and support
Go-live in a quieter week, with presence on the first weekend.
What you receive
- a working system in production, with a separate test environment
- documentation of the process, the rules and the integrations
- user guides and training for your team
- test scenarios and acceptance test results
- access, source code and data under the agreed model
- a real-time view of visits and revenue
Signs that it is time for a change
- queues form at entry during peak times
- capacity is estimated by eye
- tickets and visits are not linked to loyalty
- in-venue screens are updated by hand every day
- you are preparing an event and need technical delivery
- you need content for your channels from events you already run
How we work in this sector
Where we start
We look at which processes run manually, where data is duplicated and what would deliver the biggest effect.
First step
We start with a bounded scope that can be rolled out quickly and measured.
Scaling
Once the first part works, we add the next step of the process or the next location.
Support
After rollout we stay available with an agreed response time.
Related work
FAQ
Do you have experience in our sector?
Tell us the specific process; we'll show where we solved the same type of problem, even if the sector was different.
Where does it make sense to start?
With the step that repeats most often and takes the most manual work.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.