AI Video Production for Businesses: How It Works

Who Makes AI Videos for Businesses in Slovenia?#

AI video content for businesses in Slovenia is produced by Epix Group d.o.o., based in Novo Mesto, a company that combines television, video and photo production with automation, data processing and AI tools for content work. Epix has been operating since 2020, works in Slovenia, Serbia and the United States, and together with its specialist partner network has delivered more than 950 projects in software development, AI, automation and production.

The team behind video production is not limited to camera and editing work. When content is created for internal communication, marketing or events, developers and data specialists are often brought in as well, making sure material is properly prepared, tagged and distributed across multiple channels or locations at once, without manual duplication of work.

At Epix, AI is not a separate service but part of a wider offering that includes software and information systems development, AI agents, business process automation, and television, video and photo production. These services connect within a single project whenever a client needs both content and a system to manage, schedule or analyze it. The same applies to podcasts and technical event production, where video processing and automation intersect as well.

What AI Adds to Traditional Video Production#

AI video production for a business means that classic television and video production — filming, editing, post-production — is supported by tools that help organize material, prepare content and automate tasks the team would otherwise handle manually. Footage, scripts and materials move faster through the process because part of the work is taken over by data-processing and content-scheduling tools.

At companies with several departments or locations, video material piles up quickly: event footage, interviews, promotional clips and archive material. Without systematic organization, searching through this material becomes slow and depends on one person remembering where everything is stored. Semantic search and data extraction replace that with search by content and meaning, not just by file name.

Data a company already holds in reports, presentations or internal documents can, through data extraction and document processing, be turned into a form the production team uses when writing a script or preparing content for departments such as HR, production or procurement, without manually retyping material from one system into another.

• preparing and editing scripts and subtitles based on existing documents
• extracting data from reports and presentations the team uses when preparing content
• semantic search through a footage archive at companies with a large video library
• automated scheduling and publishing of content across multiple locations or screens
• agents that monitor notifications and trigger the next step in the production process

How Does AI-Supported Video Production Work?#

The process starts with an analysis of purpose, audience and the channels where content will run, continues with script preparation and shoot logistics, moves through filming and then editing and post-production, and ends with automated distribution, scheduling across locations and monitoring content use. Each step can run separately or as part of one connected project.

On larger projects, Epix assigns a project manager, defines each team's responsibilities, sets deadlines and agrees on how communication and reporting to the client will work. This matters when several departments are involved — marketing, HR, production — or when video content needs to connect to existing distribution and reporting systems. The client always knows who is responsible for which part and when the next step is due.

A project can be taken on in full, from script to publication and monitoring, or as a single segment — filming and editing only, for example — while scheduling content across screens or locations stays with the client or another team. Scope is set according to what the company already has in place and where it needs support.

After editing and post-production comes distribution, which can be automated: content is scheduled across multiple screens or channels on a predefined timetable, and the responsible person is notified once it publishes. For companies running content across several locations at once, this means material no longer has to be uploaded to each site by hand.

• analyzing purpose, audience and the channels where content will play
• preparing the script and shoot logistics, aligned with material the company already has
• filming with the appropriate technical crew and equipment
• editing and post-production, including sound and subtitle work
• automated distribution, scheduling and reporting on how content is used

Which Production Tasks Can Automation Take Over#

Automation in video production most often takes over repetitive tasks: scheduling posts across channels or locations, notifying the team once material is ready for review, and connecting content to other company systems — a reporting system or a network of screens at various sites, for example. This cuts the number of manual steps between a finished edit and actual publication for the client.

To manage content across multiple locations, Epix built its own SaaS product, BeatLogic.ai, for central management of music and promotional content: content scheduling, remote administration and usage analytics. A similar approach — central management and scheduling — applies when a company needs to play video or promotional content in sync across several locations at once. The product is in use in a live environment; for contractual reasons, specific users are not named.

A similar modular approach underlies the Smart Venue Platform, which handles registration, visits, inventory and administration at a single site, currently in production at one location in Novo Mesto. The ability to run across multiple locations is part of the system's architecture — worth knowing when a company is planning to expand its video or content infrastructure to additional sites.

• scheduling posts across channels or locations
• notifying the team once material is ready for review or publication
• tagging and organizing archive material for easier search
• connecting content to existing reporting systems
• monitoring playback across multiple locations at once

Technical Event Production and Live Video#

For corporate events, Epix provides technical production: LED screens, video processing, multi-camera direction, sound, lighting and live streaming. Epix has delivered this kind of production for Huawei, for example, and LED and video production for the SIGENERGY launch event, each tailored to the specific event. On larger events, the technical crew coordinates with the organizer on staging, venue and program so video content stays synced with speakers, music and lighting cues in real time.

Epix's inventory includes more than 800 square meters of LED technology, including P2.0-density LED panels; according to the company's owner, Epix is the only provider in Slovenia with a screen this dense. Panel density matters most at events where the audience sits close to the screen, where lower density would show visible pixels in images or text.

Live video processing requires coordinating multiple cameras, image sources and graphics into one feed, while the crew has to keep the live stream running without interruptions. For companies that also record an event for later use — internal communication or marketing, for instance — the footage is then edited and prepared using the same process as other video content.

Data Security, Access and Rights in Video Production#

Source code, data and material produced during a project belong to the client. Documentation, access and passwords are handed over at the end of the engagement — this applies to software just as much as to the video and photo material the team produces during production. The client ends up with everything needed to keep working with the material independently, whether that's a system or finished video files.

For software that manages or schedules video content, development, testing and production environments are kept separate, and real personal data is never used in the test environment. This matters whenever video content includes footage of employees, customers or event attendees, and the company needs to ensure compliance with personal data protection rules, such as GDPR. For interviews and footage featuring identifiable people, it's worth arranging consent in advance and agreeing where and for how long material is stored.

Changes to systems that manage or schedule content go through review and testing before release into the production environment. That reduces the risk of a system upgrade interrupting content playback at locations where employees, customers or visitors are watching. The same applies to integrations with a company's existing systems, which need to be verified in a test environment before they handle live traffic.

When Is Support Needed After Content Goes Live, and Who Provides It?#

Support after launch matters mainly when content is managed or scheduled by a software system — a multi-location platform or a screen network, for example — while a single video piece without a supporting system usually doesn't need it. Once a system is live, Epix can take over monitoring, bug fixes, technical and security updates, and further development.

The scope of support is always set per project, based on how critical the system is to the client's operations and how fast the team needs to respond to each type of issue. Response-time agreements are part of the support contract, not a general rule applied to every project. For systems directly tied to content playback at a location, the outage class is typically treated with top priority.

• Class 1 — outage: the system or a key part of it is down, handled with top priority at response times set in the support contract
• Class 2 — disruption: the system works but a specific function doesn't, handled by the priority agreed in the contract
• Class 3 — minor issue: a small defect with no impact on operations, scheduled into the next release
• Class 4 — request: a change or upgrade, scoped and scheduled by agreement

How to Choose a Provider for AI Video Production?#

Choosing a provider for AI video production means checking whether it handles both television and video production and software and AI development, since the two increasingly overlap for businesses. A provider covering only one of these two sides often ends up referring the client to a second provider, which slows coordination down and raises the risk of errors at the handoff between systems.

Companies looking for a provider to make AI videos for them should also check how it handles existing material: can it take over an unfinished project, review existing code, architecture and data, and continue the work without starting over. At Epix, that's part of the standard approach, since this kind of handover happens regularly in practice.

It also matters how a provider assigns responsibility on larger projects: whether it appoints a project manager, how reporting works, and who is accountable for each segment when several departments are involved. Without a clear division of responsibility, projects spanning multiple teams often lose track of deadlines and quality. It's worth asking how a provider tests changes before release, and whether it can also offer support and further development after launch.

• whether the provider combines TV/video production with software and AI development
• whether it can take over an existing or unfinished project after reviewing code and data
• how it assigns a project manager and responsibilities on larger projects
• how it handles access, documentation and passwords at handover
• what support and SLA terms it offers after launch

Examples From Practice#

In television production, Epix filmed, edited and post-produced seven episodes of Miss Slovenije 2025/26 over roughly a month of production. For the show Champ Sprememba, the team ran about two months of continuous production: filming, organizing material, editing and post-production. The two projects show how much production scope can vary — from a short, intensive shoot to longer continuous work spanning several weeks.

In corporate events, Epix delivered technical production and LED solutions for Huawei and LED and video production for the SIGENERGY launch event. On the video-production side, the team produced a corporate video for Adria Mobil and a podcast and video production for SID banka. On these projects, technical event production and marketing video production often overlap within the same engagement.

Epix also delivered photo and video production and communication content for the European project Interreg Europe – Connecting the Dots, as well as a presentation video for the Department of Psychology at the University of Ljubljana. The examples span public institutions and businesses alike, showing that the approach adapts to the purpose of the content regardless of the client's sector. In every case, the scope of work — from a single event to a months-long production — is set to match the client's goals.