Corporate Video as a Business Communication Tool

What is corporate video and why is it part of business communication?#

Corporate video is video content a company produces to communicate with its target audiences — employees, customers, partners, investors, or the public — and it is not meant only for advertising but for conveying information, a decision, or a change. It belongs among business communication tools on par with a report, a presentation, or an internal memo, except that it delivers the message in a form viewers absorb and remember more easily. In mid-size and large organizations it is used to present strategy, explain changes, train staff, and document events.

Unlike promotional advertising, corporate video often addresses an internal audience — staff, management, a supervisory body — so the message has to match the actual state of the company closely. In a presentation video for an external audience, such as the one Epix produced for the Department of Psychology at the University of Ljubljana, the focus is on clearly presenting the institution's activities, while a corporate video for a business audience, such as the project for Adria Mobil, centers on presenting the company and its products.

A company considering corporate video as part of its communication first has to decide who the content is for and what the viewer should do after watching — understand a change, trust the brand, register for an event, or follow an instruction. Without that decision, a project often grows beyond its original purpose, as every department adds its own message to the video. Defining the audience and purpose clearly is therefore the first step, not a later part of production.

Why corporate video is becoming an important business communication tool in larger organizations#

Companies with several departments and locations often struggle to have a written message reach everyone equally — some employees read it carefully, others skim or skip it. A video message from leadership, recorded once and distributed to every location, ensures every employee receives the same information in the same form, regardless of whether they work in production, finance, or sales. That is why corporate video increasingly replaces long written memos for communicating organizational change.

The same applies to external communication. When a company presents a new strategy to investors, explains a regulatory change to customers, or documents an event for later use, video material can be reused on the website, on social media, and in press materials. The SID banka project, where Epix produced a podcast and video content, shows how a single production can serve several communication channels at once.

For public institutions, corporate video has an additional role — explaining to the public how a service works, or documenting a project's progress for stakeholders. For the Interreg Europe – Connecting the Dots project, Epix produced photo and video content and communication materials intended to inform the public and stakeholders about the project's progress. For a project lead in the public sector, this matters because reporting on the use of funds often calls for clear, reviewable communication material.

What types of corporate video do companies most often order?#

Companies most often order a company presentation video, an internal video for staff, event documentation, or a podcast and social media video, with the type chosen to match the purpose of the message and the target audience. The type of video also determines how the recording is structured, how long it runs, and where it is used after release.

Choosing among these types is not just a matter of taste — it affects production scope directly. A multi-episode TV production, such as the Miss Slovenije 2025/26 project, where Epix filmed, edited, and post-produced seven episodes over roughly a month of production, requires a different team structure than a one-off presentation video. The Champ Sprememba project was similar, running for roughly two months of continuous filming, material organization, editing, and post-production.

When deciding which type of video to order, it helps to ask whether this is a one-off event or a recurring need. A single presentation video is produced differently from a recurring series of internal video messages that a company releases regularly — the latter needs a more consistent format so employees recognize and trust the content. That decision is best made before production starts, not during it.

• A presentation video about the company or institution, aimed at customers, partners, or the public
• An internal video for employees, such as a leadership message or an explanation of an organizational change
• Event or conference documentation for later use in communication
• Podcast and video production for longer conversational content
• A presentation video for educational institutions
• Multi-episode video production for a TV or online program

How does corporate video production work from idea to release?#

Corporate video production moves through preparation, filming, editing, and post-production, and each phase affects whether the final result matches the purpose set at the start. In longer productions, such as the Miss Slovenije 2025/26 TV project or Champ Sprememba, this also includes organizing material during filming and coordinating editing with the release schedule of each episode.

Preparation is the phase where the client has the most influence over the final result, so it is worth investing time there — deciding who must review and approve the video before release, which information cannot be missing, and where the video will be used afterward. On projects where Epix also handles the technical production of an event, preparation overlaps with planning the event itself, such as camera and equipment placement on site.

Filming is followed by editing, where the footage that carries the message is selected and everything that dilutes it is cut. In longer productions, such as the seven episodes for Miss Slovenije 2025/26, editing and post-production run in parallel with filming later parts, so the release schedule can be maintained throughout the production period.

The final step is reviewing and approving the content before it is released outside the company or sent to a larger group of employees. It is worth deciding in advance who has the authority to approve the final version — that decision should not be made only after the video is already edited, since every later change extends the whole project.

• Preparation: defining purpose, audience, and the core message
• A script or outline tailored to the type of video
• Filming on location, in studio, or during an event
• Organizing the footage and selecting usable material
• Editing and post-production, including sound and graphics
• Review and approval of the content before release

Who needs to be involved on the client's side#

A corporate video addressing several departments or a broader public rarely succeeds if only one person without decision-making authority is responsible for it. It helps to appoint one point of contact who gathers input from individual departments — HR, legal, sales — and passes it to the production team in a coordinated way, rather than letting each department send its own requirements separately.

On larger projects, it helps to define a project lead, team responsibilities, deadlines, and progress reporting in advance — the same way it is handled on other larger projects spanning several departments. That matters even more when the video includes statements from management, financial information, or content that legal has to approve before release.

When a video is meant for the public sector or a project's stakeholders, as with the Interreg Europe – Connecting the Dots project, it helps to involve someone familiar with stakeholder communication requirements, since those requirements often determine what information the video has to include and in what form.

What determines the scope and complexity of a corporate video project#

The scope of a corporate video project is shaped by the length of production, the number of filming locations, how many people need to review and approve the video, and whether it is a one-off recording or a series. The price of such a project is therefore not set by a general rule but after reviewing these factors for the specific case.

Projects vary widely in scope — a one-off presentation video for an institution, like the project for the Department of Psychology at the University of Ljubljana, has a different scope than a two-month TV production like Champ Sprememba. That is why Epix proposes a short analysis before any proposal, breaking the scope into parts so each one can be assessed separately.

Companies ordering corporate video for the first time often underestimate scope because they don't account for the time needed to review and approve content internally. That time is often longer than the production itself, especially when the video needs approval from several departments or from management.

• Production length and number of filming days and locations
• Whether it's a single video or a series (TV show, podcast)
• Post-production complexity: editing, sound, graphics, subtitles
• How many people and departments must approve the content before release
• Whether the production includes technical event equipment (LED, multi-camera direction, live streaming)
• The channels where the video will be published and the adjustments each one needs

Technical event production as part of corporate video communication#

Corporate video communication is often not created only in a studio but also during events — conferences, product presentations, or internal company gatherings. For such events, Epix provides technical production that includes LED screens, video processing, multi-camera direction, sound, lighting, and live streaming, while the event is also recorded for later use in the company's communication.

An example is the collaboration with Huawei, where Epix provided technical production and LED solutions for a corporate event, and the project for SIGENERGY, which involved LED and video production for a presentation event. In both cases, the technical execution of the event directly shaped the quality of the video material that remained available to the company for further communication afterward.

For a company organizing a corporate event while also wanting usable video material from it, planning both together matters — camera placement, LED screen setup, and the event's sound design all affect what can be post-produced afterward. Ordering event technical production and post-event video material separately often results in lower-quality footage.

What needs to be settled regarding content, access, and release#

Before corporate video production begins, it helps to determine who has access to unreleased material, where material is stored during production, and who gives final approval before release. These questions matter even more when the video contains business-sensitive information, statements from management, or data the company plans to make public only on a set date.

In longer productions that generate large volumes of footage — such as a seven-episode TV production or two months of continuous filming — it helps to decide in advance how long unused material is kept and who decides on any later use of it. That prevents ambiguity that otherwise surfaces only after the project ends.

When the client is a public institution reporting to stakeholders, it also helps to settle which part of the material is intended for internal project documentation and which is meant for broader public communication. For the Interreg Europe project, communication content was prepared to serve both internal project documentation and general public communication about its progress.

How do you choose a provider for corporate video?#

Choosing a corporate video provider comes down to checking whether they have experience with a comparable scope and type of production — a one-off presentation video calls for different experience than a multi-month TV production or technical event production with LED screens. A provider that covers the whole range, from filming to post-production and technical event execution, lets a client hand several related parts of a project to one partner.

It also helps to check how a provider handles larger projects spanning several months or several of the client's departments — whether they appoint a project lead, how progress reporting works, and how release deadlines are coordinated. On projects like the two-month Champ Sprememba production, that kind of organization is what keeps a production manageable across its whole duration.

A client ordering corporate video for the first time should expect a provider to propose a short analysis at the start of the project, breaking the work into parts and explaining what drives the complexity of each one. That is a more reliable sign of a serious provider than an offer given without first reviewing requirements.

• Experience with a comparable type and scope of production (TV, podcast, presentation video, event)
• Ability to cover the whole process: from filming to editing and post-production
• Experience with technical event production, if the video is tied to an event
• A clear agreement on deadlines, content review, and approval before release
• Clarity on who stores and uses unused material after the project