AI · SaaS · Automation · Multi-location
An AI platform for music and in-store promotion across physical venues.
BeatLogic.ai is a SaaS platform for central music management and automated playback of promotional audio across physical venues.
SaaS · content scheduling · multi-location management · administration · analytics
Overview
- Client / product
- BeatLogic.ai
- Epix role
- Product design, development, infrastructure and operations
- Project type
- SaaS product

The project
The project covers the full lifecycle of a software system - product definition and user experience, development, administration, infrastructure and day-to-day use in real venues.
The platform centralises music management across one or many locations, schedules content automatically by time of day or the intended energy of the room, and places promotional messages directly into the music programme.
The admin layer allows each location, its content and its settings to be managed remotely.
BeatLogic is the evidence that Epix does not only build to order - we design, launch and operate our own technology products as long-term SaaS systems.
What the project covered
- product definition and user experience
- AI-assisted scheduling and playback plans
- playlist and music library management
- promotional audio integration
- multi-location management and remote administration
- user accounts, subscriptions and analytics
- infrastructure and long-term maintenance
Capabilities
What this project proves
We can define, build, launch and operate a product over the long term.
Our role
BeatLogic.ai is an Epix product. Our part was not only the build - the concept, the engineering, the infrastructure, the maintenance and the ongoing product direction are ours. The platform is sold to business customers and also licensed, as a solution another provider can take on.
Today it runs at more than 200 locations worldwide. To the best of our knowledge it is the first platform to schedule music and promotional messaging at physical locations using artificial intelligence.
The music is already playing - nobody is using it
Almost every customer-facing location plays music all day. Almost none uses it deliberately: the same music at ten in the morning as at seven in the evening, and promotional messages that play or do not, depending on who is on shift.
BeatLogic turns that into a system: what plays, when it plays and what is said alongside it - set once, then running on its own.
- music scheduled by time of day and day of week
- promotional messages at predetermined times
- AI-voiced promo messages created without a recording session
- all locations managed from one dashboard
- the same schedule everywhere, or tailored per location
No equipment on site
The decision that the solution needs no hardware of its own was deliberate, and it shaped the whole product. A system requiring a device on site cannot be rolled out to a fifty-branch chain without technicians, installation and field maintenance.
- runs on devices already present at the location
- a new location is live in minutes
- no technician visits and no hardware to fail
- updates reach every location at once
- business playback rights are part of the service
What running at 200+ locations showed
In a solution that runs unattended all day, the feature list is not what matters most - not needing attention is. Staff on site are not technical and are not there to manage music; a system that needs intervention once a week stops being used.
- running without staff intervention through the whole day
- behaviour when the connection drops
- updates that do not interrupt playback
- a record of what actually played
- onboarding a new location without a developer
Related solutions
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