Entertainment · Photography
Behind-the-scenes photography production at a premiere.
The project covered photographic documentation of the backstage and production activity around a premiere.
Behind the scenes turned into usable communication content.
Overview
- Client / product
- Futura DDB
- Epix role
- Photography production
- Project type
- Behind-the-scenes photography
- Engagement type
- project via an agency
The project
Behind-the-scenes photography means working unobtrusively in fast-changing conditions while still delivering material usable for promotion and archive.
Gallery
What the project covered
BriefSetup and lightingThe shootRetouchingHow the material is used
- backstage photography
- documentation of production activity
- editing and selection
Capabilities
What this project proves
Photography delivered under demanding production conditions.
Behind the scenes is shot differently from an event
Backstage before a premiere people are under pressure and have no time for a photographer. The work has to be unobtrusive: no added lighting, no asking for a repeat and no holding up someone who has to be elsewhere in a minute.
- working with available light
- anticipating moments rather than creating them
- material usable for promotion and for the archive
- respecting who may be published and who may not
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