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International · Product photography

Product photography for a Greek brand.

For the Greek brand Karpea we produced studio product photography aimed at a premium presentation of the products and use in digital communication.

Studio product photography for a premium presentation.

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Overview

Client / product
Poma Group · Karpea
Epix role
Product photography
Project type
International project
Engagement type
direct client
Bottle of olive oil with smoked sea salt, surrounded by smoke and cured meat.

The project

Product photography for a premium brand depends on controlled lighting, a consistent style and assets that work equally well in an online store, on social channels and in sales material.

Gallery

Bottle of olive oil spray among olive branches and olives.

What the project covered

BriefSetup and lightingThe shootRetouchingHow the material is used
  • studio product photography
  • lighting and style setup
  • retouching and file preparation

Capabilities

  • Product Photography
  • Studio Lighting
  • Retouching
  • E-commerce Assets

What this project proves

Product photography for international brands.

What premium product photography means

In a higher price bracket the buyer is also paying for perceived quality, and that comes from detail: the treatment of the surface, sharpness in the right place, a soft shadow and empty space around the product. The same product shot quickly and without light control reads as a cheaper one, whatever the label says.

  • a consistent style across the whole set
  • controlled light rather than fixing it afterwards
  • space around the product for use with text
  • material that works in the shop, on social and in print

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