Accommodation · Website and brand
Website, visual identity and logo.
For the Sweet Retreat accommodation we built the website and created the visual identity and logo.
Brand and website for an accommodation business, delivered together.
Overview
- Client / product
- Sweet Retreat
- Epix role
- Brand and website
- Project type
- Website and identity
- Engagement type
- project client
The project
Because the brand and the website were created at the same time, typography, colour and the logo were aligned with the site during design rather than retrofitted afterwards.
The website presents the accommodation and handles guest enquiries.
What the project covered
- logo and visual identity
- website design and build
- content preparation for launch
Capabilities
What this project proves
Brand and website delivered in a single project.
A brand and a website built together
When the brand comes first and the site later, the web designer adapts to a logo that was never made for a screen: colours behave differently on display than in print, the typeface is not licensed for web, and the logo is illegible at small size. Built together, those compromises do not arise.
- colours checked on screen, not only in print
- a typeface available for web use too
- logo variants for small sizes
- a site that leads to a guest enquiry
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