Product launch · LED · Lighting · Sound
Technical and visual delivery of a product launch event.
For Telemach Slovenija we installed a P2.6 LED wall for the launch of a new phone and related products, delivered the ambient lighting and sound, and produced the event's visual identity.
LED, lighting, sound and event graphics from one team.
Overview
- Client / product
- Telemach Slovenija
- Epix role
- Event technical production and visual identity
- Project type
- Product launch
- Engagement type
- project client
The project
At a product launch the screen carries the message, so we installed a P2.6 pixel-pitch LED wall that stays sharp even at close viewing distance.
Ambient lighting was matched to the client's brand, and the sound system fitted to the room and the programme.
We also produced the event's visual identity, so that the screen, the printed material and the room read as one whole.
Gallery
What the project covered
- P2.6 LED wall
- ambient room lighting
- event sound
- event visual identity
Capabilities
What this project proves
Technical and design delivery of a product launch for a telecoms operator.
Why pixel pitch matters at a product launch
At a product launch the audience is not seated far away - they walk past the screen, stop in front of it and photograph it. A screen that looks good from fifteen metres looks like a grid of dots from two, and that shows most in exactly the photographs taken for publication.
- pixel pitch chosen for the actual viewing distance
- lighting matched to the brand's colours
- sound tuned to the room rather than to maximum volume
- a graphic identity linking screen, print and space
One team for the technology and the look
When the technical delivery and the event's graphic identity come from two suppliers, the difference shows on screen: content built for a ratio the build does not have, screen colours that do not match the printed materials, and transitions out of step with the programme.
Related solutions
Sounds like your project?
Send us the project description, your existing system, the tender documents or the event date.