Exterior rebrand: identity, visualisation, print and installation.

Overview#

Client / product

ZoboEstetika Trebnje

Epix role

Brand, graphic design and installation

Project type

Exterior identity of business premises

Engagement type

project client

The project

The project covered the new brand and graphic identity, a 3D visualisation of the final result before execution, and the print and installation work.

Visualising before printing matters with exterior work: the client sees the result on their own building before print and installation costs are incurred.

The glazing was additionally treated with thermal film, which helps hold the indoor temperature and diffuses the light inside. The exterior is therefore not only a visual upgrade but also advertising space in a visible location.

Gallery#

What the project covered#

• brand and graphic identity
• 3D visualisation before execution
• print and installation
• thermal film on the glazing

Capabilities#

• Brand Identity
• Signage
• Print Production
• 3D Visualisation

A visualisation before printing prevents the costliest mistake#

An exterior cannot be corrected with a new file version. Once the vinyl is printed and applied, any change means printing and fitting again. So a 3D visualisation is made on the actual building, where the client sees the final result before the cost is incurred.

• a mock-up on the real building, not a generic example
• checking legibility from the street and from a car
• allowing for windows, doors and obstructions
• approval before the print is ordered

An identity doing a second job#

The thermally treated film on the glass is not only cosmetic. It helps hold the interior temperature and diffuses the light inside, which in a waiting room and a treatment room is a practical difference rather than an aesthetic one.

At the same time the whole exterior on a visible location is advertising space that works all the time - including when the practice is closed.

Related solutions#